Feb 6, 2008

SRK TO HOST NEW TV REALITY SHOW

SRK TO HOST NEW TV REALITY SHOW




After a successful stint with Kaun Banega Crorepati (KBC), Star Plus is bringing back Shah Rukh Khan to anchor a reality game show.
To be produced by Reliance ADAG's Synergy Adlabs, the mega show is based on an international game format called Are You Smarter Than a 5th grader?
Sources close to the development say that Khan is likely to give away Rs 50 million as prize money for the winner.

Although the name of the show is yet to be finalised, sources report that it will be a direct Hindi translation of Are You Smarter than a 5th Grader?, or Bade Hue To Kya Hua?
Refusing to divulge any details on the prize money, Star Plus EVP and GM Keertan Adyanthaya said, "Star Plus is launching a new show with Shah Rukh Khan as host. We will announce details of format and prizes shortly."


When contacted, Synergy Adlabs CMD Siddhartha Basu was also not willing to talk about the prize money. "It is premature to tell about it now. We can only share that Synergy Adlabs is producing the show, the name of which is yet to be finalised."
Are You Smarter than a 5th Grader? is a television game show format based on asking grade-school level questions to adults. Devised in the United States, the show format has since been replicated in several foreign countries.

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